Marketing & Communications Alignment for Christian Schools
Tell your school’s story with clarity, reach new families online, and rally your community.
Why Clear Messaging Fuels Enrollment
Parents can’t enroll in what they don’t understand. A concise brand story paired with a strong online presence turns website clicks into tour bookings, while steady outreach keeps your mission in local conversations.
Gospel Grounded Communication Principles
Principle | Verse | Communication Angle |
Truth in love | Ephesians 4:15 | Speak plainly about strengths and growth areas. |
Salt & light | Matthew 5:13‑16 | Show impact stories that point to Christ’s work. |
Steward words | Proverbs 18:21 | Craft each headline and post with care. |
Neighbor focus | Mark 12:31 | Address the needs of families beyond your campus. |
The True North Alignment Framework
Brand Story & Key Message Development
- Workshop to surface your why, who, and how.
- Craft headline, promise, and elevator pitch in plain language.
- Provide a tone‑and‑voice guide for staff and board use.
Website & Digital Presence Audit
- Review site speed, navigation, and mobile experience.
- Check SEO basics—titles, meta tags, and internal links.
- Evaluate social channels and directory listings for accuracy.
Lead Generation Campaign Blueprint
- Map inquiry ads, landing pages, and automated email follow‑ups.
- Offer copy templates for Facebook, Instagram, and Google Ads.
- Set weekly metrics: clicks, form fills, and booked tours.
Community Outreach Playbook
- Step‑by‑step plan for open houses, church visits, and local events.
- Volunteer roles, print‑material checklists, and follow‑up scripts.
- Calendar view to balance outreach with staff bandwidth.
Four Phase Engagement Path
- Discover – 30‑minute call to pinpoint message gaps.
- Assess – Website audit, social scan, and parent focus group.
- Craft – Write story guide, launch lead blueprint, and plan outreach.
- Support – Monthly coaching to review metrics and tweak campaigns.
Results You Can Expect
- Consistent language across website, tours, and print pieces
- Higher inquiry‑to‑tour conversion within one admissions cycle
- Stronger community presence through planned outreach
- Clear metrics to guide board and budget talks
Campus Spotlight: Grace Point Academy
- Need: Website traffic high, tour bookings low.
- Action: Brand‑story rewrite, site audit fixes, and lead campaign.
- Result: Tour bookings up 42 %; enrollment wait‑list started for Grades 3‑5.
Frequently Asked Questions
Do we need a new website?
Often a refresh—speed fixes, copy edits, and new photos—does the job. We advise before you spend.
Can staff manage campaigns in house?
Yes. We hand over templates and dashboards so your team can run ads with confidence.
How long before results show?
Most schools see upticks in inquiries within eight weeks of launching the blueprint.
Free Messaging Toolkit
Download our Brand Story Starter Pack—headline formulas, tone guide, and a 5‑email nurture sequence.
Schedule a Discovery Call
Ready to sharpen your message and reach more families? Book a free discovery call with a True North marketing coach today.