About
Paul Harrell
Paul Harrell has spent fifty years in education, twenty of them in Christian schools: math teacher, coach, admissions director, development director, and head of school for eleven years. He has helped turn around six schools, raised money for schools in thirty states, and now runs True North Christian Advisors, working with Christian K-12 schools nationally. This page is his story, in his words.
Ask Paul Your Hardest Question or run the School Health Check on your own school.
Quick Facts
- Years in education:
- Fifty. Started in 1976 as a public school math teacher.
- Schools turned around:
- Six, including Turlock Christian School, the one school whose full turnaround story is published with its permission.
- Roles held:
- Teacher, coach, dorm leader, department head, admissions director, development director, advancement director, head of school, consultant.
- Head of school:
- Eleven years at one Christian school.
- Fundraising:
- Trained under two of the best capital campaign minds in independent schools. Raised money for schools in thirty states. Once helped a team raise $1 million in a two-day auction.
- Scope:
- National. Christian K-12 schools.

His story
Fifty Years, Told Plain
I started in 1976 as a public school math teacher. I hated it. All it was, was trying to keep kids in line. Then I moved to private schools and it clicked. Helping students get to something they wanted was my jam.
I taught math and science. I coached football and track, and one year of basketball, badly. I led dorms. I became a department head, then an admissions director, then a development director, then an advancement director, then a head of school for eleven years. I learned capital campaigns from people better than me, and I raised money for schools in thirty states for a national nonprofit.
I have been hired and I have been fired. Both taught me. Every head of school should know that both come with the job.
1976
Teacher
ii.
Coach
iii.
Dorm leader
iv.
Department head
v.
Admissions director
vi.
Development director
vii.
Advancement director
Eleven years
Head of school
Today
Consultant
Why I Never Built a Program, and Why That Matters
Somebody once asked me how I built an athletic program instead of just a good season. Honest answer? I never did. I wish I had. I moved too much. It is one of the things I never got to do.
That regret is the reason True North exists. I build processes for schools now because I never got to build my own program in one place. Fifty years of starting over at school after school taught me something a long tenure never could: how to walk into a school I have never seen and know within a week what is actually wrong with it. Not what the board thinks is wrong. Not what the survey says. What is wrong.
You know what? The pattern is almost always the same. And it is almost never the thing they called me about.
What Six Turnarounds Taught Me
Schools call me about money. Six turnarounds taught me that money problems do not cause your problems. They reveal them. When a school strays from its mission because it is not led well, a money problem shows up. The money did not create the leadership problem. The leadership problem created the money hole. I call that the Causality Doctrine, and I have never seen an exception.
I have watched a board cost a school roughly 40 percent of its enrollment. I have watched another board panic over money and turn a $200,000 problem into a $400,000 problem. And at one school I served, I stood in front of a board that believed the school would close and said: we are done cutting. We are going to find our $500,000. That school finished $130,000 in the black. That is the pattern behind every school turnaround I take on.
The Three Numbers I Ask Every School For
When a school calls me, I ask for three numbers before anything else. Your last two years of 990s. Your student retention percentage. And your faculty and staff retention percentage. Not faculty. Faculty and staff.
Those three numbers show me a school that is healthy or a school that is upside down. People think a school is doing great, but if faculty turnover is too high, if there is a revolving door of staff, that school is in a death spiral. Maybe it is the head. Maybe it is something else. But that is the tell.
I built a free self-assessment around those numbers and the two other checks I run on every school. Get the School Health Check and run it on your own school this week.
What Parents Taught Me About Enrollment
Parents tell you they want faith. What they want is safety. That is not cynicism. Safety is the first step in any teaching. A child has to feel safe before anything else gets in. So I tell schools: deliver safety first. It opens the heart. Then pour the faith in.
The other thing fifty years taught me about enrollment: reputation fills seats. Marketing reinforces the choice a parent makes, but it cannot mask something that is bad. Families leave over a bad experience that nobody dealt with. Deal with it honestly and most of them stay. I wrote more about that on the Christian school marketing page.
What the Classroom Taught Me
I spent most of fifty years in and around classrooms. Calculus was my favorite. It was an art. Did I understand it all? No. Did the lessons get better every year? Yes.
Here is what those years taught me about teachers, and it is the center of how I coach heads of school now. When you stand in the back of a classroom, you will see one of two things: love pouring out, or ego pouring out. Tell them to choose love. Good teachers die because they are not appreciated, because they are micromanaged, because somebody tried to put them in a box. There are no boxes for teachers.
So I tell heads: you are the roots. You provide the nutrients. The teachers do the work. Encourage them, do not just evaluate them. If you walk into a class and see something wrong, do not correct it right there. Ask about it later, out of love. Every person in a school, from the newest teacher to the board chair, wants to be led, wants to get better, and wants to know that what they do matters. A good head teaches that it matters.
What Coaching Taught Me That the Office Never Could
I coached football and track, and one year of basketball, badly. Coaching taught me the thing that no administrative job ever did: with a clear purpose and a calm nature, people will succeed beyond their wildest dreams. And yours. If you are doing it for you, quit.
It also kept me humble. I once stood on the sideline of an elementary school football game next to a kid who tugged my sleeve and said, look, that's a dragonfly. I said, yeah, that's pretty cool. Aren't you the center? Well, yeah. Are we on offense? Well, yeah. Think you might need to be out there? And off he sprinted. Good Lord. Fifty years in, that is still how leadership feels some days. Everybody is watching the dragonfly. Your job is to get them back on the field without killing the wonder.
The Three Questions Every Head Asks Me
After fifty years, school leaders keep asking me the same three questions. How do I get out of this? How do I develop myself and get better? And, do I even want to do this? It is hard. It does not pay that well.
Those questions are why head of school coaching is at the middle of True North. The job is lonely by design. You cannot share most of it with your spouse, and you cannot share it with your staff. So here is the sanity order I give every head: God, family, job, intact, no matter what. If you have problems at home, fix them at home. Problems with faith, go see a pastor. Problems with the job, talk to people about it out loud. And know this: nothing can be fixed at four in the morning, except you get more tired.
The road to Emmaus
When You Think Nothing Is Happening
My favorite story in Scripture is the walk to Emmaus. The disciples watched everything come crashing down and said, it's over. They walked away to a little village, six miles, and they could not see that the story was still unfolding. They had written one in their heads, but it was not the story God was writing.
I have lived that walk more than once. Doors closed that I thought were my future, and clients I never expected showed up after. When you think nothing is happening, it is. When you want to cut something because it looks dead on your timeline, don't. It is not your timeline.
What True North Is
Somebody on a plane asked me what I do. I serve God by helping people who want to be helped. I serve students who want an education and cannot speak for themselves.
True North works with Christian K-12 schools on marketing and enrollment, strategic planning, boards, money, hiring, and turnarounds. It is all one practice, run from truenorthchristianadvisors.com and led by the person whose name is on the door. I work with heads of school who are carrying the job alone. You are supposed to know every answer, be the smartest person in the room, and never be out of control. The truth is all three fail you at some point. Leading a school can be lonely. I offer an experienced listening ear and thoughtful support for the decisions you face.
Here is what I want said about True North when it is all over: they had a heart for people, and they never let it go. They were fair, knowledgeable, honest, and they always underpromised and overdelivered.
The board chair who stood beside me through the hardest year of one turnaround wrote about it in her own words, and that letter is published with her school's permission on the Turlock Christian School case study.
Frequently Asked Questions
Who is Paul Harrell?
Paul Harrell is the founder of True North Christian Advisors. He has spent fifty years in education since 1976 as a math teacher, coach, admissions director, development director, advancement director, and head of school for eleven years. He has helped turn around six schools and now consults for Christian K-12 schools nationally.
How many schools has Paul Harrell turned around?
Six. They range from small Christian schools in a hard season to Turlock Christian School, whose full story is published on this site with the school's permission. Other client schools are not named without their written permission, so most stories on this site are told without names. Every turnaround starts the same way: with three numbers and an honest read of what they say.
What does True North Christian Advisors do?
True North helps Christian K-12 schools with enrollment and marketing, board building and training, financial stewardship, fundraising, hiring, and full turnarounds. The work runs on Paul's own frameworks, built over fifty years: The Three Numbers, The Three Roles, The Monthly Three, and the Causality Doctrine among them.
Does Paul work with schools outside his region?
Yes. True North works nationally. Paul has served schools across the country and raised money for schools in thirty states. On-site time and working cadence are set on the first call, based on what your school needs. Request a Conversation to talk through what that would look like for your school.
What makes Paul's approach different?
He starts with diagnosis, not services. Three numbers tell him whether a school is healthy or in a death spiral, and money problems get treated as symptoms, not causes. He has sat in the head's chair for eleven years, so the advice comes from someone who has made the mistakes himself, not from a binder.
Next step
Ask Paul Your Hardest Question
The first call is a conversation, not a pitch. Bring the problem that keeps you up at night. Paul has either lived it or watched it up close, and he will tell you the truth about it either way.
A first call with me covers three things: your three numbers and what they say, the one problem you most want gone, and whether True North is even the right fit to help.


